How to use SEO patterns of WPL?

The WPL SEO Pattern feature, allows you to customize the SEO metadata for all of your listings, different property types, and different entities.

This can be a great way to improve your website's SEO and ranking in search engine results pages (SERPs).

If you are not familiar with your website's SEO Process, It’s better to get help from an SEO Specialist who should know which pattern is good for your website and business.

You can find this tool in WPL -> Settings -> SEO:




Here is a short description of these inputs:

• Listing Link Pattern: It is the Listing URL structure.
• Listing Title: It is the Title that shows on property detail pages, It means your <H1>.
• Listing Page Title: It is the Listing page SEO title, It means your <Title>, It will show on SERP (Search Engine Result Page). It will add in <Title>
• Meta Description: As it’s called, it’s your Meta description which is shown in SERP. It will add in <meta name="Description">
• Meta Keywords: Another metadata, that represents your most important keyword in listing pages. It will add in <meta name="keywords">
  
  

Note That: After changing SEO Patterns, Settings will be applied on all WPL Listings.

Note That: There is no Save button for this pattern setting, everything will be saved automatically after you put your data in inputs.

By default, We set some patterns in the Patterns inputs, Here is our default pattern:





A little deeper, there is a section named Advance Patterns, you can change the Patterns for your different kind of Property type (Villa, Apartment, Office, etc.)



If you purchased our Neighborhood or Complex addon, You can also change the Pattern for them.

Please check the following figure for inserting conditional SEO patterns:


SEO Patterns Backup

In case you lost the default SEO patterns, you can find them below and insert them in your WPL:

Listing Link: [property_type][glue][listing][glue][location][glue][rooms][glue][bedrooms][glue][bathrooms][glue][price]

Listing Title: [property_type] [listing] [str:at:street_no] [street_no] [street] [location4_name]

Listing Page Title: [property_type] [listing] [glue] [rooms] [glue] [bedrooms] [glue] [bathrooms] [glue] [price] [glue] [id] [glue]

Meta Description: [bedrooms] [str:Bedrooms:bedrooms] [rooms] [str:Rooms:rooms] [str:With:bathrooms] [bathrooms] [str:Bathrooms:bathrooms] [property_type] [listing] [field_54] [field_42] [str:On the:field_55] [field_55] [str:Floor:field_55] [str:In] [location]

Meta Keywords: [location][glue] [bedrooms] [str:Bedrooms:bedrooms][glue] [rooms] [str:Rooms:rooms][glue][bathrooms][str:Bathrooms:bathrooms][glue][property_type][glue][listing][glue][field_54][glue][field_42][glue][field_55][glue][listing_id]


SEO Pattern Terms

[glue]: Used as a separator for elements, WPL will replace it by default with its own glues but if you like to change it you can simply replace [glue] with your desired separator. For example, replace [glue] with - character.

[str:In]: It will insert Simple "In" text into the pattern. Also, it cares about translation and multilingual subjects. For example, if your website is Spanish, it tries to translate "In" text into Spanish and then insert the Spanish text. If you're wondering about translation subjects, don't forget to use the same format for inserting texts into the patterns.

[str:Bedrooms:bedrooms]: It's a conditional text, it will insert "Bathroom" text into the pattern only if the bedrooms data is set and is higher than 0.

[column_name]: You can insert data from any WPL column into the pattern, knowing the column name of that field is necessary. By column name we mean, column name in [wp_prefix]_wpl_properties table.

Also, you can know the column names in the WPL -> Flex

Simply go to the Flex Tab and then click the Edit button on any of your items and copy the value of “Column Name”. For using these columns in Pattern you should add [] before and after the column name. For example: